Nagels & Cuypers
An insurer that simply says what it does. We cut “your carefree partner” and built a brand on clarity.
Most brands use only a fraction of what they have in them.
We remove what holds them back, and rebuild.
From positioning to website. One story, one system.
Until your brand does what it exists for.
Free and indicative: an automatic score based on the public homepage, not a judgement of the company. Nothing is stored.
Enter a company’s link, yours or your competitor’s. You get a score on four fronts right away. What’s behind it, we’d rather tell you ourselves.
When people don’t know you yet, your brand has to convince before there is proof. There is no second impression.
When the impression no longer matches reality, you lose choices you should be winning.
When the market shifts and the criteria change with it, standing still is a decision too. Rarely the right one.
When what used to work no longer convinces in a new context, clarity is what counts. Assumptions don’t.
Nagels & Cuypers
An insurer that simply says what it does. We cut “your carefree partner” and built a brand on clarity.
Kobalt Automations
One mark that makes engineering look simple. We drew Kobalt’s logo: sharp, technical and instantly recognisable.
A client decides in a few seconds whether your brand is worth it. This chronograph has been running since you arrived. Every second has to count, on your site just as much as on ours.
Branding, web design and strategy work as one system.
A brand without a clear strategy looks accidental.
A website without a strong brand sells nothing.
We deliver them together, or step by step,
but always from the same starting point.